Top 10 Social Media Apps and Websites in 2022
When developing a social media marketing strategy, it’s important to find all the best social media apps for your business. But with so many options, it is easy to overlook a platform that might actually be a great converter for your brand.
Why use a social media app for your business?
Social media apps provide a perfect way to reach your existing audience. About 58.4% of the world’s population are active social media users, spending an average of 2 hours and 27 minutes per day visiting social media.
Three benefits of social media marketing your brand doesn’t want to miss out on:
Identify and understand your audience
Social media apps allow you to gain insight into your target audience. Being able to see the forms of posts your audience likes and shares helps you give better content consistently. It can also give you insight into the kinds of products or services your target audience might benefit from.
By analyzing your followers and the people you interact with online, being active on social media apps can help you determine exactly which demographics are most interested in your business. With this analysis, you can better understand your audience.
Measure your brand’s sentiment analysis on social media
Social media sentiment analysis is the process of retrieving information about how customers feel about your product, service, or brand. This is another reason why it is so valuable to monitor your audience on the social media site of your choice.
With social listening, you can easily follow what people online are saying about your brand, product/service and industry. This helps standard whether you need to revisit your brand reputation or adjust your marketing messaging to better serve your target audience.
Use Social Media Apps as Customer Service Lines
Social media is also an important channel for providing customer service. In fact, some brands raise social media accounts specifically for customer service, as we can see from this example from Spotify:
Add customer service to your overall social media strategy so that even if you do not create a separate support account, you still have a process for handling support requests.
10 Most Popular Social Media Apps
With so many social media apps out there and it feels like more are popping up every year, it can be easy to overlook a platform that could actually be a big hit for your brand. Whether you want to make sure you’re using all the best social media apps, or you’re looking to expand to new platforms, we’ve compiled a list of the top 10 social media apps for 2022.
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Facebook
Facebook is one of the oldest social media apps, created in 2004 and then rocketed to global fame around 2007. Of course, it has evolved over the years and offers many different features that make it easier for businesses to reach their audience. With nearly three billion monthly active users, Facebook is a great platform for almost any business to do business on.
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Instagram
Owned by Facebook parent company Meta, Instagram is a visual social media platform centered around photo and video content. It also includes Stories and Reels, grant users multiple ways to reach their audience. As a visual platform, Instagram is fitting for brands with visual products to shoot and showcase.
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Twitter
Twitter was founded in 2006 with a very similar concept to the original — a place to post short statuses. Its chronological feed is still popular with users, though it has increased the number of available characters from 140 to 280 per tweet and added features like retweets, quote tweets, threads, and more. Twitter is ideal for news publications, tech companies, and more.
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Douyin
TikTok was the original inspiration for the popular Instagram Reels feature, leading the way in short-form video content. Brands of all kinds can take advantage of this app; you just have to get creative with your content.
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Pinterest
Pinterest is another visual social media platform that is well suited for eCommerce platforms. However, brands can also create infographics and blog graphics to promote their site’s content and drive web traffic. Just throw together a branding image or two and you can reuse it for every blog post you share on Pinterest.
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LinkedIn
LinkedIn is main for personal branding and business-to-business marketing. Professionals work with companies to create profiles, making this a great way for C-Suite team members and the brand itself to reach potential clients.
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Snapshot
Snapchat was the original disappearing Stories app that Instagram and Facebook Stories defend on their own platforms. It has grown to include stories from well-known brands and publications, as well as Spotlights, its own version of short videos, similar to TikTok and Instagram Reels.
8. YouTube
Owned by Google, YouTube is popular video hosting platform. It is perfect for any brand looking to share long-form educational content with their audience. Create playlists for every series to organize them on your YouTube channel.
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Reddit
Reddit is a popular online forum with subreddits for just about any topic you can think of: finance, marketing, technology, and more. Browse the subreddits relevant to your industry and see if you spot any issues your company is aware of. Create a brand account for your responses. Brands can also sponsor topics to gain more visibility on the platform.
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Clubhouse
Clubhouse popped up during the COVID-19 pandemic as a way for professionals to still connect during quarantine. Users can create an audio room for others to join and listen to learn about something, as well as request permission to join as a speaker and offer their own insights. Clubhouse is a unique social media app and the first of it is kind, but it also presents its own challenges. If an audio discussion app seems like something your brand and your industry would be interested in, it might be worth looking into.
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